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JEATZ.NET was created by a few executives with extensive product development & marketing backgrounds initiated from an idea to serve the soccer-moms who are seeking great deals to feed their kids while travelling to compete in tournaments. Incidentally, this exciting business model helps revive the struggling restaurant industry by driving families subscribing to targeted deals, augmenting web based marketing services & helping restaurants to make a valuable presence in the marketplace to increase revenue. Joining the team designated as one of the 'Founding Fathers', afforded me the ability to build the business & define the technology landscape that eventually led to a regional provider that helped consumers un-restricted access to valuable deals, gifts, events & information about our partners that changed the digital landscape for the industry.

As CIO, I managed a privately owned internet marketing firm providing restaurant savings & consumer services online. I was able to develop ASP/VB.NET/BI/SOA/Java enterprise solutions, with a SQL stacked analytics back-bone, integrating SEO, social media, & managed services to deliver a distributed ecosystem servicing cities & regions with a resilient infrastructure extended to host both internal & customer solutions. I also created a corporate PMO, integration offices, leveraging MOSS for artifact management, adopted contemporary methods (CMMi/Agile, BPM, TFS, SCM, Continuum), processes & practices, implementing contracts (SOW) for additional business. To complete the firm, I built development teams, performed discovery, analysis, designed enterprise solutions, created use cases, exacted architectures, methods of operations (CMO/DMO), for both local & support off-shore integrations.

Building the technology assets crucial to our business included setting up data centers, developing responsive web applications, constructing a dynamic analytical platform to support real-time transactional processing demands, coupled with an end-to-end CRM backbone to service consumers was also founded on a high performance communications back-done laid upon a hybrid computing network designed to ensure the various services are properly managed which was eventually adopted for use by competitors.

While the principle source of income originated through the JEATZ.COM platform, we took on many data & solutioning from business partners & customers because they we confident in the analytics applications that we successfully employed to harness our own business. They adopted many of our models, configured, transformed & hosted it through our web providers for public use.

With a diverse background in marketing, media & content management, I was able to stand up the firm quickly featuring ads leveraging an analytics platform built which incorporated the datapoints developed by the marketing arm of JEATZ.NET to provide a highly diverse solution helping to promote our customers everywhere. Designed for franchise, brands & stand-alone 'Mom-and-Pop' operations, JEATZ.COM successfully offered programs to adopt regional & targeted campaigns, to ensure the billing mechanism afford our accounts, serving various layers to reduce the overall cost of marketing. This unique model allows focused delivery to support complex billing structures such as master & franchisee charge-backs which was not previously available in many incentive management systems due to the lack of nested business rules. Distribution coupled with detailed user profiling also protected the consumer for excessive proliferation, which lead to subscription services such as MyConcierge.

Being mindful of emerging marketing trends & dynamics, JEATZ engaged a diverse landscape already adopted throughout variuos mediums globally, allowing US restaurants to compete using models matured in other countries. Using the metrics & lessons learned while capturing activity from customers, enabled JEATZ to develop more effective impression management techniques, while passing on the reduced cost of marketing to business partners, not limited to delivery strategies, shopping preferences, spending characteristics, food consumption patterns, emerging health improvement & growing dietary conditions.